POSC White Paper:
The Internet and The E&P Industry
[based on the POSC Member Meeting, Rijswijk,
The Netherlands, March 1997]
Review Version, January 28, 1998
Background
The theme of the POSC Member General Meeting in Rijswijk, The Netherlands,
in March 1997 was "Internet and E&P". There were keynote presentations,
a panel discussion, and break-out sessions. The purpose of these sessions
was to focus attention on how the E&P industry is responding to recent
developments surrounding the Internet. The purpose of this white paper
is to use the Rijswijk meeting as a basis to begin to identify requirements
that must be met in order for the Internet to deliver significant benefits
to the E&P industry. In this paper, the terms Internet and internet
technology are used to refer not only to the current, actual Internet and
the technologies that support it, but also to any successor global computing
/ communication capabilities and future supporting technologies.
Comments on the issues raised in this white paper are requested from
E&P industry organizations, Internet technology organizations, Internet
and related standards organizations, etc. Please address comments by email
to Doniger@POSC.org. Comments received
will be posted on the POSC Web Site for review by POSC members and will
contribute to future decisions regarding POSC activities related to Internet
technology.
Keynote Presentations
The keynote sessions at the Rijswijk meeting were given by Hans Haringa
of Shell, Martin Peersmann of TNO, and Paul Haines of Schlumberger / GeoQuest.
The keynote speakers were joined by Pierre Chevalier of Cap Gemini, Ian
Batty of Oilfield Systems, and David Archer of POSC for a panel discussion.
Break-out sessions followed the panel discussion and addressed Internet-related
opportunities and required technologies.
Hans Haringa, Shell International Exploration and Production
Hans Haringa referred to the Unpredictable Certainty: that the Internet
would change our business and private lives in ways no one could predict.
He said that earth orbiting satellites were starting to provide unsaturated
bandwidth suitable for the transmission of E&P data. He said that E&P
companies should be look for innovative ways to work, rather than just
optimizing today's work tasks. He said that E&P companies should focus
on building a global culture. He predicted that companies that have
no strategy will be overtaken by events and by those who do have a strategy.
Martin Peersmann, TNO
Martin Peersmann described how E&P companies are accessing data and
information from multiple remote databases today. He said that information
is being shared at all levels inside E&P companies -- from an
E&P asset team all the way to the board of directors. He said that
decision support processes will evolve to take advantage of this expanded
information. He predicted that governments will probably take about five
years longer to respond to Internet-related events than E&P companies
themselves. He cautioned, though, that data security will be a major issue
constraining the use of Internet technology.
Paul Haines, Schlumberger / GeoQuest
Paul Haines described several ways in which his company uses Internet technology
internally and together with customers. He said that over 130 client companies
benefit from connecting through the Internet to a Schlumberger data server
in Denver which contains well logs from over 100,000 wells. He said that
the number of data domains served from Denver via the Internet is being
expanded, as is the geographical coverage.
Predictions
The Rijswijk meeting panel members offered these predictions of the future:
-
The next quantum leap in Internet use in the E&P industry will follow
a significant increase in the available data transmission bandwidth. This
will come through combinations of actual throughput, improved data compression
techniques, optimized data selection by intelligent agents, data beaming,
and other techniques.
-
E&P companies will use smart applications to filter out unwanted
data.
-
Data base technology will offer more object-oriented, massively distributed,
and flexible products. These products will be capable of storing many forms
of complex data, including spatial data, earth models, text, and
image.
-
The Internet will enable self-training of E&P company workers, joint-venture
partners, customers, etc. Today, for example, Shell provides all employees
with Internet access and encourages to look outside the organization for
technology solutions before starting to develop unique solutions.
-
Rather than rendering project and corporate data stores obsolete, the Internet
will enhance options for access to and use of these and other forms of
distributed data storage.
-
New revenue models will become available from service providers and telecommunication
companies to support charging for connectivity. Software and data suppliers
will rent their products, e.g. rather than selling licenses
for locally installed software and data.
Break-out Session Results
Two of the three member break-out groups identified these points as important
opportunities for the E&P industry to obtain value from the
Internet (and related technologies) on a strategic basis:
-
E&P companies should work smarter by making data and information more
widely available for use.
-
E&P companies should form virtual organizations.
-
E&P companies should have a policy of granting seamless access to data.
-
E&P companies should integrate the different kinds and sources of information
needed to manage each E&P asset.
-
E&P companies should improve the flow of information between suppliers
and customers.
-
E&P companies should move the work to the people -- not the people
to the work.
The third break-out group identified these points as important requirements
on future Internet (and related) technology from the E&P industry:
-
Interoperability (Open Web architecture; Inter-Application Communication
(POSC standards) to include Internet; POSC standards for Business Object,
Data Object and architecture; Java expansion API).
-
Security (More openness in data sharing; one's own security from outsiders;
management of security during access and delivery; Java security)
-
Bandwidth and performance
Issues for Further Consideration
For Oil and Gas (E&P) Companies
Consider raising the level of awareness of the value of Internet and Internet-technologies
as a worldwide mechanism for information broadcasting, dissemination, and
sharing. Support both short-term projects to exploit the Internet and long-term
cross-industry initiatives to refine the Internet into a robust, reliable
resource.
Include provisions in business planning and strategies for the kinds of
benefits that the Internet can provide for reduced cost and reduced need
for travel. Recognize and respond to the sociological and organization
changes that can be enabled through Internet use. The redistribution of
business activities may be the most important driver to greater use of
the Internet.
Refine and articulate quality of service requirements related to the Internet,
e.g. security features, reliability, filtering, etc.
Continue to support standardization efforts related to data, especially
efforts that are implementation technology independent. Lack of such standardization
will limit the benefits that can be realized from the Internet (as was
the case for other computing environments).
Track developments related to basic Internet technology. The origins of
Internet technology goes back more than twenty years -- long before becoming
widely used commercially and via commercial network access providers by
the public. It was the significant changes in capacity and cost in both
computers and networks that caused the acceleration of Internet use. Future
improvements in technology -- qualitative as well as quantitative -- may
have similarly revolutionary affects.
Consider establishing ongoing research and development effort(s) to identify
beneficial structural improvements in the ways the E&P industry operates,
including the redistribution of business processes within E&P, e.g.
virtual teams / virtual business operations, remote real-time monitoring
and control, satellite remote sensing, etc. Project these opportunities
into requirements for new applications, infrastructure, standards-based
specifications, etc.
Consider advanced capabilities coming out of the general developments around
the Internet and Internet technologies and agree on how such capabilities
do or do not apply in the E&P industry, e.g. electronic commerce, electronic
funds transfer, etc.
Consider the roles that POSC can play effectively to help recognize and
promote such opportunities, e.g. endorsement of emerging technology, acceleration
of the development of standards and specifications for object-based, distributable
application architecture, domain object models, and business object definitions,
extend the scope of use of the integrated spatial earth model to support
greater discipline integration, endorse, adapt, or develop standards and
specifications for data object identity, security, and privacy, etc.
Develop positions on how Internet-related advancements can streamline communication
with and monitoring by government agencies. Promote these opportunities
with governments and support projects to achieve results.
Work with E&P suppliers to develop industry estimates of Internet throughput
and bandwidth usage and future requirements. Use this information to promote
developments from the general IT suppliers.
Consider the advantages of featuring companies working on future Internet-related
products and services at E&P industry trade shows and conferences,
including joint technical sessions and panel discussions.
For Information Technology Companies
Understand the commercially motivated desires of the E&P industry to
use the Internet, Internet technology, and future global networks and infrastructure
to best advantage.
Relate the requirements of the E&P industry in this regard to those
from other industries so that research, development, and deployment investments
can be optimized while assuring that the work toward meeting the true needs
of the E&P industry can be tracked, i.e. E&P companies can participate
in setting priorities and "investing" in needed projects.
Collaborate with E&P companies to see how developments from other industries
can be applied and/or adapted to meet unique E&P needs, e.g. security
and encryption from the banking industry applied to the public network
data security concerns of the E&P industry.
Bandwidth and compression technology are considered major issues limited
the growth of the use of the Internet by E&P companies. The bandwidth
is the limiting thing. Effective compression techniques can expand bandwidth
delivered. Today, lossless compression techniques give results that are
no better than one to three. (There are some compression techniques that
suffer from a degree of data degradation, but yield compression rates of
1 to 100.) The industry's goal is for distributed data access to appear
as if it is almost local. Intranets are achieving 2 MB rates on dedicated
lines. At 64 KB on an Internet, large quantities of E&P data can not
be loaded at an adequate transfer rate. Beaming techniques are being
investigates using dedicated transmitters for faster transmission. Shared
applications accessed over the Internet also require a large bandwidth.
Work with E&P companies and suppliers to gain a better understanding
of bandwidth and compression requirements, e.g. determining the degree
and nature of degradation that can be tolerated for specific classes of
E&P data. Involve E&P companies in research and development projects
to expand capabilities in these areas.
For E&P Service Companies
Find ways to provide access to leading-edge commercial applications via
the Internet, recognizing the need for appropriate licensing and access
control.
Find ways to provide access to diverse data sources, including both those
that are fully compatible (standards-based) and those that are not (accepting
the need to operate in a somewhat degraded mode).
Find ways to establish and manage commercial "E&P object" data repository
service via the Internet, i.e. libraries of isolated but well-defined clumps
of data, allowing companies to "rent" storage space, search commercially
available data objects, access (license and pay for) desired commercially
available data objects, designate subscribing companies, search for subscription
objects, access subscription objects, etc. Store both standards-based and
other objects.
Develop, manage, and provide information sources, i.e. search engines and
data bases, concerning specialized E&P data accessible via the Internet.
Conclusion
It is important for E&P companies and suppliers to integrate Internet
technology into their strategic and tactical planning. Both the opportunities
and the challenges are significant and worthy of attention. Risks can be
reduced through collaboration within the industry and across industry boundaries.
The very nature of Internet technology appears to be fundamentally compatible
with the virtual business practices that E&P companies seek to employ
for optimization of results and reduction of costs.
Please address comments to Alan Doniger, POSC Director of Technology
at Doniger@POSC.org.
Updated: January 28, 1998. Send questions and comments
to webmaster@posc.org
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